And now – the saddest statistic ever

This just in, from a recent survey conducted by sociologists at UCLA and California State University (sample size: 25,000 – serious statistical relevance…says this woman with a B.A. in sociology):

  • 88% of single women today say it’s difficult to find someone they’d like to date
  • 76% of single men agree

20 years ago?

  • 73% of single women said it was difficult to find someone they’d like to date
  • 57% of single men agreed

Gee, hasn’t the internet been GREAT for our love lives?!?! Oh yeah, all that extra choice, all those potentially perfect partners just a click away, all those people we “might not meet otherwise.”

Wake up, people. It’s all a crock of shit, thanks to a phenomenon known as The Paradox of Choice. Author and Swarthmore psych professor (and another Dude Who Rocks), Barry Schwartz, provides a slew of evidence that “we are faced with far too many choices on a daily basis, providing an illusion of a multitude of options when few honestly different ones actually exist.”

READ IT.

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