- 88% of single women today say it’s difficult to find someone they’d like to date
- 76% of single men agree
20 years ago?
- 73% of single women said it was difficult to find someone they’d like to date
- 57% of single men agreed
Gee, hasn’t the internet been GREAT for our love lives?!?! Oh yeah, all that extra choice, all those potentially perfect partners just a click away, all those people we “might not meet otherwise.”
Wake up, people. It’s all a crock of shit, thanks to a phenomenon known as The Paradox of Choice. Author and Swarthmore psych professor (and another Dude Who Rocks), Barry Schwartz, provides a slew of evidence that “we are faced with far too many choices on a daily basis, providing an illusion of a multitude of options when few honestly different ones actually exist.”