It’s not just the internet that’s killing advertising

Consider:

  • Women make 80% of all consumer decisions.
  • 70% of women feel marketers “don’t get them.”
  • 35% of women are actually offended by advertising targeting them. (Ahem – it’s not just me.)

Now hear this:

  • 20% of industrial designers are women.
  • 3% of ad agency creative directors are women.

A step in the right direction:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s